Are you an SEO exec and facing a complex problem?
Good. Facing problems is a sign that you’re challenging yourself and constantly checking how you work.
As an SEO exec, you should be facing problems. It is a sign that you are working towards something in your profession. There is only one problem – how does one solve these problems?
If you’ve learned from a top digital marketing institute, you’d know what is needed to be done in order to solve complex SEO problems. If you are a professional who has been in the industry for a long time, you would know how SEO problems are supposed to be solved.
Digital marketing campaigns are dogged by problems. Sometimes certain KPIs do not come out the way the people running the campaign imagines. Maybe the campaign may have misgauged the performance of certain keywords and social campaigns.
These problems are not uncommon, but the ability of marketers to solve these problems vary. Only a few marketers have the nouse to really come up with innovative solutions to complex SEO problems.
In this article, we cover some of the complex problems in SEO. We also provide solutions to these problems in the points below as well.
Too Much Related Content
Imagine you have a website on digital marketing and you write the following three posts –
- What is Digital Marketing?
- Digital Marketing: A Complete Guide?
- All You Need to Know About Digital Marketing
As you can tell from the titles, the core of these three content pieces is all the same. The focus keyword in these three blog posts is ‘digital marketing’. In simple words, you want Google to rank one or more of these titles on search rankings.
The problem here is that Google is not sure which of these three blog posts to rank for digital marketing. In this confusion, it decides not to rank any of them and you end up losing an opportunity to rank on Google. This confusion caused by focusing overtly on one keyphrase alone can be harmful for bring search traffic to a website and is referred to keyword cannibalization.
What do you do to stop this?
The simple and straightforward to do this is creating a content strategy designed to target different keywords. There is no other solution to this problem.
Using Internal Linking to Build Website Structure
The problem most SEOs have is their habit of taking things a bit too literally. Internal linking is a good example for this.
SEOs you meet will tell you how important internal liking is to maintaining SEO optimality. When asked to give a reason for the same, they fail to give a concrete reason.
Internal linking is actually a great way to build a great website structure in order to push your content forward. It is not just an SEO tactic that is used for improving the structure of the website and conveying the same to the search engines.
For example, consider you are running a digital marketing website. In an article on SEO, try linking all content on your website related to SEO. Do the same for other fields like SEM, social media, and so on. This helps you essentially create different clusters of topics. Lastly, link the main blog post of each cluster to an overarching blog post on digital marketing. You have essentially created a website structure for a search engine to observe.
In Conclusion
In conclusion, this article covers how complex problems in SEO can be solved.
About the Author – KapilDevrath is a digital entrepreneur currently working at DelhiCourses, an institute known for its digital marketing course in Delhi.
