With over a billion monthly active users as of June 2018, Instagram is indisputably one of the most marketable social networking apps in the world, but what is it that makes Instagram likes so compulsive? Let’s find out.
The importance of Instagram likes
Instagram and other social media platforms are tools that have allowed us to put ourselves out there and be more vocal about our thoughts and feelings. They have also enabled people to garner all the confidence they need to become the best version of themselves. But at what cost? By putting pictures on a public domain, we are opening ourselves to criticism, judgment and perhaps positive feedback. Obtaining less than 20 likes is considered mortifying, making users consider taking down the picture altogether. In a way, they are making themselves vulnerable to the thoughts of others, so it’s not surprising that if it doesn’t elicit the reaction they’d hoped for their pride takes a hit. Humans, after all, are social creatures who crave external approval. Loneliness can kill us.
How powerful do Instagram like make you?
If you’re getting above a thousand Instagram likes on every post, chances are you are en route to becoming an ‘Instagram Influencer’. An Instagram influencer is a user with a sizeable number of followers and established integrity. Influencers leverage their credibility and reach to influence their audience and thus provide a powerful impact on the market. It has almost become a cut-throat battlefield for fashion gurus, travel influencers, make-up artists, bloggers, and even food critics, with every influencer rigorously posting every hour in an attempt to maximize Instagram likes on each post. There are several ways to get free Instagram likes to increase your influence. The Instagram influencer is an evangelist – a beacon for varied kinds of lifestyles. Companies are beginning to understand the power of influencer marketing, which means that these Instagram influencers are fielding countless offers, all of this on a single ground- Instagram likes.
If the number of Instagram likes you’re getting is starting to take over your life, it’s time to take a step back. It’s not bad to be concerned about what others think of us – it’s natural and it’s what makes us human- but it is equally important to be comfortable in our thoughts and feelings, to know that what we think and believe is enough and that we don’t need a mouse click to validate it.
